Virtualideas, a Swiss based design company owned by Adrian Glessing, presented it's latest design, the Concept 1. A square shaped watchcase (50x45mm) in black and silver with a sapphire crystal glass to finish off the contemporary design. Two dials, one for hours, one for minutes, are seperated and move along a vertical rail. A straight forward, honest design, but going where no watch has gone before! We say it's drop-dead-beautiful and just hope someone will take it in production!
Virtualideas is a design studio with a growing number of topdesigners, serving the full spectrum of design, form conceptual design to mass-production. Market leaders and the best brands are among their clients. For more on Virtualideas, check out the site
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