Berg and Bonnier R&D presented us the MAG+, which could easily be a glimpse into the (nearby) future of magazines. These clever people developed a prototype tablet which offers a rich media experience but keeps het classical experience of reading paper nearby!
The MAG+ offers you the possibility to scroll through articles, you can just quick scan the headlines and when you see an article you're interested in, you can dive into it and read the full story. Also you can mail a specific article or photo to friends, you can post stuff to a weblog, cut and past as you like! By simply heating up the tablet with a fingertouch all possibilities are open to you.
This is by far the best and most likely digitalizing attempt of paper magazines I've seen so far and I wouldn't be surprised to see it actually arrive in 2010. If I compare it to the for instance the myth of the paperless office, this actually stands a chance. Where the majority of people simply cannot say goodbye to paper, the MAG+ does a very good job of combining the paper experience with digital progress and could please even the most oldfashioned readers with no digital experience what so ever. Big thumbs up from me!
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